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商品編號: 9-899-085 出版日期: 1998/10/19 作者姓名: Sahlman, William A.;Tempest, Nicole 商品類別: Entrepreneurship 商品規格: 19p 再版日期: 2001/05/03 地域: California;Silicon Valley 產業: Internet services;E-commerce 個案年度: 1997 - 1997
商品敘述:
Preview Travel was a leader in the online travel industry, having generated $80 million in bookings in 1997 and growing at a 34% compound annual growth rate per quarter. This case describes the evolution of Preview Travel''s business plan and financing strategy and highlights a financial turning point that the company faced in August 1997. In August 1997, the company was in need of an additional cash infusion and had received strong indications of interest from a major U.S. media company. However, Preview Travel was disappointed with the offer the media company eventually made--$4.50 a share--since it was significantly less than the Series E round a year earlier ($9.00 a share). An investment bank advising Preview Travel believed that Preview Travel could garner a higher valuation in the public market and recommended that the company consider an IPO as an alternative means of raising capital. However, there were risks to this strategy. Closes with the question of whether Preview Travel should accept the ""sure"" but low offer from the media company or pursue an accelerated and potentially risky IPO.
涵蓋領域:
Financing;Entrepreneurial finance;IPO;Business models
相關資料:
Supplement, (9-899-086), 3p, by Nicole Tempest
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